While most of us choose between Apple Music and more recently Spotify, there is another option that comes with it’s own set of pro’s. Joox, which launched recently in South Africa, has a strong catalogue of local music and offers additional services like karaoke. We caught up with Thabiet Allie, the head of Joox…
Explain to us briefly what JOOX is?
We are a streaming music app. We give you access to all your favourite music, you can stream or listen offline and create and share playlists. Our name is a play on words, the modern day equivalent of your jukebox.
How is JOOX different to other popular music streaming services like Apple Music or Spotify, how is the service disrupting the streaming category?
We are seriously behind local music and really backing the SA music industry. We believe in giving new artists a platform to tell their story (not just a once- off song dropped into the music catalogue). We have a local team on the ground curating the music that South Africans are into.
What can we expect from JOOX in the near future?
More awesome experiences that give fans access to their music and their artists. New app features that get fans closer to the music too. More karaoke competitions. Plus, as always, the best curated hot new tracks.
Tell us more about the Karaoke feature
So karaoke is super cool. People record their versions of popular songs on the app and remix them before sharing them with the world or just keeping them private for their own enjoyment. There’s a chart for each song so you can storm up the charts and get yourself noticed or you can just have some fun making and sharing your karaoke.
How are streaming services like JOOX, Apple Music and Google Music helping the local music industry?
We believe streaming is critical for the success of musicians everywhere.
Streaming continues to grow. In 2017, 38% of global music revenue came from streaming, compared to 30% from physical sales. (IFPI.org)
We are most definitely helping the local music industry by giving local artists a platform and income for their music. We are making it possible for fans to listen to their music more easily (and legally). Piracy is a global issue and artists aren’t being fairly remunerated for people listening to their music. Streaming is the future of the music industry.