Local party promoters, YOH!, have been curating and maintaining something of a thriving sub-culture between Cape Town primarily, and more recently in Jozi, over the past two years. After delving in to streetwear in 2013 with a collection of beanies and tees, and a collaboration with Puppy Club, this weekend YOH! upped its game and dropped their latest streetwear collection of sweatshirts, tees and golf shirts. The Travys Owen-shot range premiered on The Fader, a long-running New York-based magazine/site that’s established itself as a major pillar in determining culture icons and what’s good.
we-are-awesome’s Adriaan Louw shot the lookbook, filmed in and around Cape Town’s CBD and starring AJ Williams, Courteney Krauss, Kalo Canterbury, Luke Doman, Patrick Visser, Raees Saiet, The Doman Twins, and Tyla Mason.
‘We came up with the concept for a monochromatic street look that draws
on the minimalism of certain high fashion trends whilst maintaining South African relevance.’
Buy the pieces at the YOH! online store: yohstore.com.
Photographer: Travys Owen
Styling: Patrick Visser and Raees Saiet
Hair & make-up: Andie Reeves
Designs by: Ra-ees Saiet