YOH! ‘On Sight’ Lookbook.

Local party promoters, YOH!, have been curating and maintaining something of a thriving sub-culture between Cape Town primarily, and more recently in Jozi, over the past two years. After delving in to streetwear in 2013 with a collection of beanies and tees, and a collaboration with Puppy Club, this weekend YOH! upped its game and dropped their latest streetwear collection of sweatshirts, tees and golf shirts. The Travys Owen-shot range premiered on The Fader, a long-running New York-based magazine/site that’s established itself as a major pillar in determining culture icons and what’s good.

we-are-awesome’s Adriaan Louw shot the lookbook, filmed in and around Cape Town’s CBD and starring AJ Williams, Courteney Krauss, Kalo Canterbury, Luke Doman, Patrick Visser, Raees Saiet, The Doman Twins, and Tyla Mason.

‘We came up with the concept for a monochromatic street look that draws
on the minimalism of certain high fashion trends whilst maintaining South African relevance.’

Screen Shot 2014-09-08 at 8.09.23 AM

Screen Shot 2014-09-08 at 8.09.12 AM

Screen Shot 2014-09-08 at 8.09.00 AM

Screen Shot 2014-09-08 at 8.08.50 AM

Screen Shot 2014-09-08 at 8.08.35 AM

Screen Shot 2014-09-08 at 8.08.20 AM

Screen Shot 2014-09-08 at 8.08.10 AM

Screen Shot 2014-09-08 at 8.07.54 AM

Screen Shot 2014-09-08 at 8.07.42 AM

Screen Shot 2014-09-08 at 8.07.27 AM

Screen Shot 2014-09-08 at 8.07.13 AM

Screen Shot 2014-09-08 at 8.06.55 AM

Buy the pieces at the YOH! online store: yohstore.com.

Credits:
Photographer: Travys Owen
Styling: Patrick Visser and Raees Saiet
Hair & make-up: Andie Reeves
Designs by: Ra-ees Saiet

Tags: , , ,

Share this

No Comments

Latest Blog Posts

Featured Posts

Blog

LEX LAFOY AHEAD OF THE HIVE

Voted one of GQ SA’s hottest female rappers, Durban-born artist Lex LaFoy debuts her first... Read more

Blog

Visa Street Food Festival Joburg

Joburg has a diverse food offering, it’s one of the reasons that it is such... Read more

Blog

Guide to Visa Street Food Festival 2017 JHB

It is finally Joburg’s turn for the Visa Street Food Festival, we have seen all... Read more

Blog

Visa Street Food Festival 2017 CPT

Visa Street Food Festival kicked off with a bang in Cape Town with the Food... Read more

Blog

Our Guide to Visa Street Food Festival: Cape Town 2-3 September 2017

It’s finally the week of the event we have all been waiting for, the Visa... Read more

Featured Film

Film

friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10

BaoHaus

238 E 14th St (2nd Ave)