The Weeknd and PUMA Collaboration

PUMA has signed award-winning artist The Weeknd as their new creative collaborator and ambassador. Abel Tesfaye a.k.a ‘The Weeknd’ is highly recognised internationally for his music and unique street style so the pairing fuses naturally.He will be representing PUMA’s latest sportstyle products from the EVO and IGNITE range.

The sportstyle campaign ‘Run the Streets’ is inspired by the Weeknds street aesthetic and was shot in La and Toronto by photographer Mark Seliger and will be launched worldwide in November 2016.

We can look forward to a collection of sneakers and apparel  appealing to streetwise individuals  and designed by the Weeknd himself  being released in 2017.

Keep updated via the PUMA twitter account and the Weeknds Instagram page @theweeknd as well as online theweeknd.com

Share this

No Comments

Latest Blog Posts

Featured Posts

Blog

New Music Video. Bye Beneco – Jungle Drums.

Bye Beneco are back at it again with the sweet tunes and even more enticing... Read more

Blog

Ninja Tells About The Time he Balled with Drake and Kanye.

Ninja and Yolandi have garnered a fair amount of traction from their previous stories of... Read more

Blog

Katja Marr by Aidan Tøbias

Two Cape Town based photographers, Aidan Tøbias and Katja Marr, teamed up to create together... Read more

Blog

Interview with Lazi ‘Greiispaces’ Mathebula of Beautiful Boys

Lazi Mathebula, who goes by the name Greiispaces’, is one of our favourite Johannesburg-based illustrators... Read more

Blog

New Music Video. Champagne69 – ChamPain.

In case you missed Champagne69’s music video drop a few weeks ago, here it is.... Read more

Featured Film

Film

friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10

BaoHaus

238 E 14th St (2nd Ave)