WAIF Launches Online Store

1

Yesterday local jewelry design studio WAIF launched its first ever online store, as well as a fresh new lookbook on Miss Moss. The brainchild of copywriter-turned-jeweler Gisele Human, WAIF has developed from a part-time hobby to a full blown local brand, crafting a niche for itself with its iconic, bold pieces that are a refreshing alternative to an indigenous accessory landscape that’s most fiddly and petite.

In a new lookbook by Travys Owen, WAIF has been reintroduced online with the brand’s classics, as well as newly created designs, implementing WAIF’s intention of gradually bringing in new pieces and phasing out new ones as demand dictates.

See the rest of one of the most beautiful lookbooks that’s come out of South Africa all year right over here, and shop the full collection on WAIF’s new site.

waif-00

waif-12

waif-14

waif-06

waif-01

Art direction & Design: Gisèle Human
Photographer: Travys Owen
Model: Jessica Crichton at Boss
H&MU: Alet Viljoen
Intern: Githan Coopoo
Paper Artwork: Claire Johnson
Clothes: Phillip Obermeyer

Tags:

Share this

1 Comment

  • Reply

    Gisele

    November 2, 2016

    This is so awesome, thank you!!!

Leave a reply

Latest Blog Posts

Featured Posts

Blog

Reclaiming Cape Town Through Golf.

The story of Imraan Christian and his friends using golf as a connector, a channel... Read more

Blog

Simon and Mary Look Book ‘High Noon’

Simon & Mary have announced the arrival of their AW17 range, High Noon, a range... Read more

Blog

HENRIETTE BOTHA by Churche

Churche, aka Adi Koen and Angie Durrant, have teamed up again to shoot more interesting,... Read more

Blog

New Track. Push Push – Cold Hands.

Push Push, aka Nicci Bruce, the rapper that’s always causing a stir, creating a storm,... Read more

Blog

#HelpHoutBaySkate

Eyethu Skate Park Crew need your help to create the first-ever community driven, designed and... Read more

Featured Film

Film

friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10

BaoHaus

238 E 14th St (2nd Ave)