WAIF Launches Online Store


Yesterday local jewelry design studio WAIF launched its first ever online store, as well as a fresh new lookbook on Miss Moss. The brainchild of copywriter-turned-jeweler Gisele Human, WAIF has developed from a part-time hobby to a full blown local brand, crafting a niche for itself with its iconic, bold pieces that are a refreshing alternative to an indigenous accessory landscape that’s most fiddly and petite.

In a new lookbook by Travys Owen, WAIF has been reintroduced online with the brand’s classics, as well as newly created designs, implementing WAIF’s intention of gradually bringing in new pieces and phasing out new ones as demand dictates.

See the rest of one of the most beautiful lookbooks that’s come out of South Africa all year right over here, and shop the full collection on WAIF’s new site.






Art direction & Design: Gisèle Human
Photographer: Travys Owen
Model: Jessica Crichton at Boss
H&MU: Alet Viljoen
Intern: Githan Coopoo
Paper Artwork: Claire Johnson
Clothes: Phillip Obermeyer


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    November 2, 2016

    This is so awesome, thank you!!!

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