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SELFI AW16

Premiered at MBJFW, SELFI has a presented a spectacular array of autumn wares for the upcoming season. We didn’t think the brand could out-do themselves after their ‘Breasts of Desire’ range put out for summer/spring, but this androgynous take on warm threads inspired by the Khoi-San and a bit of Picasso is on top form. Read more
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Selfi SS16 | Breasts of Desire Teaser

Inspired by the likes of Matisse and Alice Lancaster, Selfi’s been posting a mysterious serious of breastly shots on their Instagram, hinting at a new summer collection. We love everything so far. Viva! Read more
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Selfi SS15 Collection.

Selfi’s latest collection for this season premiered at Cape Town Fashion Week some months ago. It’s all about colour-blocks and tennis-chic styling. This is one of the highlights of our local summer ranges, as Selfi evolves with subtly maturer feel and less defined shapes, whilst still maintaining their signature look. Shop the whole collection here. Read more
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Selfi SS14.

Selfi is one of the quintessential Cape Town labels that displays the level of design prowess we’ve got in this country. Their effortless Spring/Summer 2014 range displays the elegance of simple lines and monochrome. Our favourite: that mountain print dress and horizon shirt dress in white. ‘The name Selfi was created from the word self which stems from the dreamlike, juvenile part of the self which remains dormant to most. The idea was to unlock this state through playing with pattern, form and shape. Recreating, manipulating and ultimately capturing an essence or a spirit of the time. Ideally each piece... Read more
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Mungo and Jemima | Cape Town

Mungo and Jemina is the home of the best local threads; where budding designers develop into established stalwarts. It stocks favourites such as Take Care / Margot Molyneux / Missibaba / GOOD / Selfi & Oh Dear Megan. Monday – Friday 09h30 – 18h00 / Saturday 10h00 – 15h00 Read more

Shoestring Collective Pop-up Shop.

Only around for a month, The Shoestring Collective is a pop-up store in Gardens centre; a collection of local designers, artists, jewellers, photographers and makers. The shop is stocked and run by 16 local designers who have been carefully selected to showcase their work. Each designer has curated their own space within the shop. There are also some smaller collections on sale from other designers. The shop is featuring 2Bop, a ring to it, Anomali, Bow Peep, Coppelia, Dark Horse, Famke, Good Clothing, Handmade by Me, Lost is a place too, Love Lolla, Maiden Name, Oh Dear Megan, Selfi, and Windowsill... Read more

Selfi Clothing.

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Selfi a Cape Town based clothing label by Celeste Lee Arendse, make some very beautiful, functional, feminine clothing leaving local ladies very few excuses for purchases clothing made in China. Read more

Latest Blog Posts

Featured Posts

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Bryson Tiller & Travis Scott are heading to South Africa

Castle Lite is bringing two of the coldest trap artists in the game, Bryson Tiller... Read more

Blog
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The Fastest Man Alive by Luke Apteker

Luke Apteker has create a short featuring bikes, babes and hotdogs, in his words, ‘An... Read more

Blog
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New Music Video. Palm Tree Paradise – AbaRight.

One of the hottest young acts to come out of Durban recently has just released... Read more

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New Track. Stilo Magolide – It’s a movie (free download).

Stilo Magolide just dropped a new track, It’s a Movie, a phrase coined by Stilo... Read more

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Famke Jewellery Lookbook 2017

One of our favourite local jewellers, Famke Jewellery, just dropped her latest look book, showing... Read more

Featured Film

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friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10
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The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10
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Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10
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Cornuti Stella e Luna

South Africa

4 9/10
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The Wolfpack

21 4th Avenue Parkhurst

5 9/10
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BaoHaus

238 E 14th St (2nd Ave)