Premiered at MBJFW, SELFI has a presented a spectacular array of autumn wares for the upcoming season. We didn’t think the brand could out-do themselves after their ‘Breasts of Desire’ range put out for summer/spring, but this androgynous take on warm threads inspired by the Khoi-San and a bit of Picasso is on top form. Read more

Selfi SS16 | Breasts of Desire Teaser

Inspired by the likes of Matisse and Alice Lancaster, Selfi’s been posting a mysterious serious of breastly shots on their Instagram, hinting at a new summer collection. We love everything so far. Viva! Read more

Selfi SS15 Collection.

Selfi’s latest collection for this season premiered at Cape Town Fashion Week some months ago. It’s all about colour-blocks and tennis-chic styling. This is one of the highlights of our local summer ranges, as Selfi evolves with subtly maturer feel and less defined shapes, whilst still maintaining their signature look. Shop the whole collection here. Read more

Selfi SS14.

Selfi is one of the quintessential Cape Town labels that displays the level of design prowess we’ve got in this country. Their effortless Spring/Summer 2014 range displays the elegance of simple lines and monochrome. Our favourite: that mountain print dress and horizon shirt dress in white. ‘The name Selfi was created from the word self which stems from the dreamlike, juvenile part of the self which remains dormant to most. The idea was to unlock this state through playing with pattern, form and shape. Recreating, manipulating and ultimately capturing an essence or a spirit of the time. Ideally each piece... Read more

Mungo and Jemima | Cape Town

Mungo and Jemina is the home of the best local threads; where budding designers develop into established stalwarts. It stocks favourites such as Take Care / Margot Molyneux / Missibaba / GOOD / Selfi & Oh Dear Megan. Monday – Friday 09h30 – 18h00 / Saturday 10h00 – 15h00 Read more

Shoestring Collective Pop-up Shop.

Only around for a month, The Shoestring Collective is a pop-up store in Gardens centre; a collection of local designers, artists, jewellers, photographers and makers. The shop is stocked and run by 16 local designers who have been carefully selected to showcase their work. Each designer has curated their own space within the shop. There are also some smaller collections on sale from other designers. The shop is featuring 2Bop, a ring to it, Anomali, Bow Peep, Coppelia, Dark Horse, Famke, Good Clothing, Handmade by Me, Lost is a place too, Love Lolla, Maiden Name, Oh Dear Megan, Selfi, and Windowsill... Read more

Selfi Clothing.

Selfi a Cape Town based clothing label by Celeste Lee Arendse, make some very beautiful, functional, feminine clothing leaving local ladies very few excuses for purchases clothing made in China. Read more

Latest Blog Posts

Featured Posts


New Music Video. Bye Beneco – Jungle Drums.

Bye Beneco are back at it again with the sweet tunes and even more enticing... Read more


Ninja Tells About The Time he Balled with Drake and Kanye.

Ninja and Yolandi have garnered a fair amount of traction from their previous stories of... Read more


Katja Marr by Aidan Tøbias

Two Cape Town based photographers, Aidan Tøbias and Katja Marr, teamed up to create together... Read more


Interview with Lazi ‘Greiispaces’ Mathebula of Beautiful Boys

Lazi Mathebula, who goes by the name Greiispaces’, is one of our favourite Johannesburg-based illustrators... Read more


New Music Video. Champagne69 – ChamPain.

In case you missed Champagne69’s music video drop a few weeks ago, here it is.... Read more

Featured Film


friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10


238 E 14th St (2nd Ave)