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PUMA x Daily Paper

Two of our favourite brands, both international with some local flavour, have hooked up for the first time for a pretty damn special collaboration. Footwear massive PUMA linked with Berlin-based, Africa-inspired streetwear brand Daily Paper, pulling on DP’s bold graphics and classic tailoring and PUMA’s colour sensibilities and silhouettes. The collection, executed in this lookbook by COPI, sought inspiration from Masaai cricketers – clean cutlines, colorblocking, and patterned trims that reflect the Masaai people and their history on the pitch. The first drop of the Puma x Daily Paper collection will be exclusively available on February 20th through Daily Paper’s... Read more
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‘We Run the Streets’ South African Edition by Paul Ward.

Paul Ward and Puma have been partnering on content creation for the last few years but the collaboration has broken new grounds with their latest audio visual offering. ‘We Run The Streets’ is a global campaign that has been brought to life in countries all over the world. Paul Ward, with the help of some of the top creatives in the country, created South Africa’s very own ‘We Run the Streets’ and it’s beautiful, relevant and shows off our talent and the cultural richness in our cities. ‘Nasty C, Gigi Lamayne, Mashayabuqhe, Nonku Phiri and Rolo Rozay know how to... Read more
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IGNITE Limitless Core X PUMA

Following the success of the PUMA IGNITE Limitless street running sneaker range collaboration with The Weeknd, the third addition is the IGNITE Limitless Core. The emphasis of this sneaker being for people out and about in the streets making their hustle remains as a foundation behind the importance of the sneaker. The design is influenced by streetwear and combines style and exceptional performance. Contrasting textiles add the the aesthetic appeal of the sneaker and make it bold yet sleek. Get yours in either  Red, Olive, Grey and Black from PUMA Stores and Sportscene for R2299 from 15 February  2017 Read more
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PUMA x Daniel Ting Chong

Now this is exciting. PUMA has collaborated with long-time favourite local designer Daniel Ting Chong to create two new sneaker iterations; a vintage Duplex OG and a modernized version – the Duplex Evo. The Cape Town based illustrator/designer took the opportunity to design what he felt were two distinctly African sneakers, drawing on his understanding of indigenous Zulu and Xhosa beliefs. According to PUMA and Chong, the earthy hued Duplex OG (R2 899) was inspired by Unkulunkulu, the Supreme Creator in traditional Zulu culture. The perforated upper consists of a premium nubuck suede completed by a debossed artwork of Unkulunkulu on... Read more
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PUMA Clyde Sneaker x Walt Fraizer

PUMA has reinvented the Clyde for summer, with a bold rendition of the classic sneaker according to basketball icon Walt Fraizer. Today’s basketball players have nothing on the legendary Walt ‘Clyde’ Frazier. He’s the first original sports fashion icon, first player to make the pages of fashion magazines, first player to drive a Rolls Royce. He will always be the original epitome of cool. The Clyde Suits pack by PUMA honours Frazier’s signature style and iconic swagger. The pack features two styles, decked in a zebra and cow animal print leather reminiscent of Frazier’s designer suits and fur coats. The... Read more
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PUMA Suede | Rae Sremmurd

The Puma Suede has been around since 1968, creating a benchmark for footwear design, and maintaining its place as a cultural artifact from one of the most progressive and historically significant eras of the twentieth century.  It got famous by via ’60s trackstar Tommie Smith and ’70s basketball legend Walt “Clyde” Frazier, and then really took off during the NYC ’80s dawn of b-boys and hip hop. It went on to find its place amongst punk kids and skaters during the ’90s, and these days you’ll see heads wear the Suedes in their cozy sweat chinos or pin-rolled jeans and... Read more
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Rihanna’s FENTY PUMA Creeper is Back for Winter

Rihanna’s Creeper is back! Puma’s collaboration with Rihanna is making a reappearance this winter with three brand new styles, while continuing to harness the music and fashion feel of the revolutionary punk era remixed with Rihanna’s style and PUMA’s deep sporting heritage. The new drop includes two new premium suede iterations: the luxe Green-Bordeaux Creeper and the stunning Black Satin Creeper featuring an all over black suede with a touch of satin on the formstripe. The newcomer to the range, and third style in the drop, is the Basket Creeper Glo, in an all-white slick, shiny patent leather. It’s perfect, and I’d happily exchange... Read more
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PUMA release Old vs. New Pack

Yesterday Puma announced the release of its Old vs. New pack which sees the iconic R698 sneaker go head to head with the modernized 698 design. The iconic R698 has come back as a lifestyle sneaker, evolving this season into the 698 IGNITE. It’s been upgraded with the proprietary ignite foam which is used in Puma’s most innovative, energized running shoes. The R698 was the shoe which debuted the brand’s Trinomic cushioning technology, a unique hexagonal structure in the sole which compresses and redistributes load as you move. The 698 IGNITE therefore satisfied both innovative style and comfort – just... Read more
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PUMA x SWASH Are Back At It Again

Puma has joined up once again with print and fashion house SWASH London, which is renowned for its hand-drawn and painted digital prints. SWASH duo Sarah Swash and Toshio Yamanaka have injected bold and whimsical prints into some of Puma’s most iconic styles for this basketball inspired collection, which is based on things lost and found’ including skeletons, antique jewellery and other hidden treasures. The footwear collab illustrates the inspiration behind the collection thanks to the bold application of prints to some of PUMA’s most classic shoes. The Blaze of Glory (R2 299), originally known for its athletic construction demonstrates... Read more
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PUMA Brings Us the 698 IGNITE

The 698 IGNITE from Puma is back, fusing the legendary Trinomic R698 with the brand’s innovative IGNITE FOAM technology. When Puma’s Trinomic cushioning system was debuted back in the 90s, the range quickly found favour with runners who reveled in the plush ride and the shoe’s good looks. The Trinomic R698 has now been re-issued as a lifestyle sneaker and quickly caught the attention of the streets with a style that endures to this day. This season sees the next evolution of the Trinomic R698 – the R698 IGNITE. Modernised with the proprietary IGNITE FOAM used in PUMA’s most energised... Read more

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