GOOD GOOD GOOD Broken Hearts Club Lookbook

Local purveyors of the finest men’s basic in town, GOOD GOOD GOOD, last month released a ‘Broken Hearts Club’ T-Shirt capsule, in the spirit of Valentines Day. Created in collaboration with South African artist Jana Hamman, the two-piece collection features modern day love inspired illustrations, which represent the pleasures and heartbreaks associated with dating in the 21st century – we’re talking low expectation and sexting with emojis. The pieces are so nice that they’ve kept the collection on their shelves, because let’s be honest; every day is a good day to get your heart broken and dull the pain with... Read more


It’s collaboration time! Whereas we’re used to seeing similar brands team up, newbie menswear label GOOD GOOD GOOD does things a little different, seeking out partnership that aren’t always with makers of clothes. The label is the latest local addition and perfect solution to menswear desirables – the minds behind has introduced a new collection of minimal staples that look and feel good and lost long because they’re done well. We saw them link with audio-visual collective Quit Safari last month for a collab tee , and they’ve followed up this week with an unusual partner in crime –... Read more

Quit Safari x GOOD GOOD GOOD Collab Tee

We love a cheeky collaboration – especially when nice things come together to make even nicer things. Our friends at Quit Safari – the audio-visual bromance made up of the likes of Christian Tiger School, Hessien+, Fever Trails, Damascvs and more – have hooked up with the latest addition and perfect solution to menswear basics, GOOD GOOD GOOD. The minimal brand comes from the minds behind, championing simple staples that look and feel good and last long because they’re done well. The collaboration is fully produced in GGG’s Cape Town family factory and sourced from South African mills in... Read more

Introducing: GOOD GOOD GOOD

Boys, this one’s for you, technically. We’d like to introduce you to GOOD GOOD GOOD, the latest addition and perfect solution to menswear desirables. From the minds behind comes a new collection of minimal staples that look and feel good and lost long because they’re done well. Fully produced in their Cape Town family factory and sourced from South African mills in so far as the fabrics are available, GGG aims to provide quality and affordable functional basics to men of all sizes, and with a size curve ranging from x-small to xxx-large, you should find something Just For You. Excellent,... Read more

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