friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus Oosthuizen teamed up to bring an exquisite audio/visual experience with the lovely Alice Phoebe Lou and her track, Fynbos. Turn this one all the way up, put the settings on full screen and just enjoy on this wet Friday. Read more

Nike x We-are-awesome Collaborate for ‘Out of Many, I Am 1’

We-are-awesome teamed up with Nike Africa to produce a celebration of creative women in South Africa. The video explores three women’s lives; delving into their experiences as not only as women but as creatives in Africa. Each of these trailblazers have faced similar challenges and hurdles, overcoming them to rise to the top in their respective fields. The video features Tarryn Alberts aka BOOM BOOM, professional dancer and choreographer; Loot Love, one of the country’s biggest and most influential personalities; and Karabo ‘Poppy’ Moletsane, a hugely talented illustrator on the cusp of major breakout. Read more

New Music Video. FAKA – Isifundo Sokuqala

Established by besties Thato Ramaisa (Fela Gucci) and Buyani Duma (Desire Marea), FAKA was initiated as a performance art duo, acting as an archival project documenting the experiences of young black queer identites in a lo-fi aesthetic. In a society that is essentially conservative, the duo use social media, live performances and an online presence to challenge the norms of gender identity and sexuality. Their latest expression is the official video for ‘Isifundo Sokuqala’, the single from FAKA’s upcoming EP entitled Bottoms Revenge. With cinematography from our favourite guy, Adriaan Louw, and direction from Kristin-Lee Moolman, they made magic: Director... Read more

15 Best Music Videos of 2015

Now that we’re wrapping things up for the year we’ve had a little time to reflect on the brilliant array of visual offerings to come out of this country in 2015. The list could go on and on, but we’ve managed to cut things down to a colourful mix of the music videos that struck us, stood out and shocked in 2015: 15: Sibot x Okmalumkoolkat – Nice Shandees 14: Thor Rixon – fuk bread 13: DJ Khoi-San x Onderkoffer x Blasterjaxx ft. DOODVENOOTSKAP – Protein Shake 12: Christian Tiger School ft. Okmalumkoolkat – Damn January 11: DJ Speedsta &... Read more

Boyzn Bucks by Adriaan Louw for Hypetrak.

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Hypetrak launched their first ever print magazine issue and it includes a piece on Boyzn Bucks, a story written by Bob Perfect and photographed by Adriaan Louw. The story speak of Joburg’s creativity and why it is the central point of South African culture at the moment. Adriaan spent an afternoon with the guys in the centre of Joburg, check out the images below and read the full story at Hypetrak. We have some exclusive images that aren’t in the Hypetrak article. Read more

YOH! ‘On Sight’ Lookbook.

Local party promoters, YOH!, have been curating and maintaining something of a thriving sub-culture between Cape Town primarily, and more recently in Jozi, over the past two years. After delving in to streetwear in 2013 with a collection of beanies and tees, and a collaboration with Puppy Club, this weekend YOH! upped its game and dropped their latest streetwear collection of sweatshirts, tees and golf shirts. The Travys Owen-shot range premiered on The Fader, a long-running New York-based magazine/site that’s established itself as a major pillar in determining culture icons and what’s good. we-are-awesome’s Adriaan Louw shot the lookbook, filmed... Read more

New Remix. Riky Rick – ‘Nafukwa’ (Maramza Gqom Remix).

Directed by We-are-awesome FILM’s very own Adriaan Louw, Riky Rick’s ‘Nafukwa’ was removed from Youtube, with the message that the content ‘violated YouTube’s Terms of Service.’ Riky Rick then posted on Instagram: ‘I am heart broken about this but I am a survivor in this game. I’ve been here for over 100 months and I’ll still never stop making music. I will upload the video again as soon as I can. If they take it down after that then I will have to wash my hands and continue with a project that will not cause me and my people so... Read more

Update: Giannina Antonette by Adriaan Louw.

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Adriaan Louw is a multi-talented image maker, whether those images are moving or not, they are always beautiful. More recently he has been focusing on creating films, but he took a break from that to do this lovely little shoot. Check out more of Adriaan’s work here. Credits Model: Giannina Antonette Photography by Adriaan Louw Styling by Marica Smit Read more

friendsofmine | Bateleur | Westcoast – Trailer

‘Westcoast” is a series of films by Adriaan Louw showcasing a unique musical performance from Bateleur. All footage was shot over a magical weekend on the Westcoast of South Africa in December 2012. This is a special extension of the friendsofmine series currently running on We-are-awesome film, launching on a weekly basis over the next few weeks. Read more

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