Adidas are taking the NMD to the next level

The notorious adidas NMD is back and rejuvenated with the new generation  and much to look forward to.  True to its origins , the sneaker  sports ultimate technology for a sockfit sneaker, comfort and aesthetic quality. With an ongoing effort to re-imagine influences from the past and use urban explorations to contribute to the making of the sneaker, the NMD carries these efforts without a doubt The new generation boasts the NMD_R2 and the NMD_CS2, each with a sleek silhouette and style. The NMD_R2 exhibits a renewed two-tone colourway . The NMD_CS2 pushes a minimalist intention, making the core of... Read more

YEEZY BOOST 350 V2 Dropping 11th Feb.

After the introduction of the YEEZY BOOST 350 V2 silhouette in 2016, the first adidas and Kanye West release of 2017 sees the model return in a black and red colour way, releasing globally on February 11th in adult and, for the first time, in infant sizing. The YEEZY BOOST 350 V2 features a black Primeknit upper with contrast red letters bearing a mirrored ‘SPLY-350’ mark, distinct center stitching, and, for the first time on the YEEZY BOOST 350 V2, a heel tab. On the adult shoe, a semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing... Read more

Watch adidas Originals’ ‘ORIGINAL is never finished’

One of our very favourite top international streetwear brands from Day One, adidas Orignals, dropped one of their finest films to date yesterday – the best part? It’s filled with loads of local talent both behind the screens and on camera, alongside the likes of Snoop Dogg, Dev Hynes, Stormzy, Brandon Ingram, Petra Collins and Mark Gonzales – to name a few. The campaign explores the philosophy behind adidas Originals, encouraging a new generation of creators to redefine what originality means. In the same way as adidas Originals is a constant work in progress, true creativity is never finished. The... Read more

Only the essentials X Adidas Originals EQT Documentary Film

The Adidas Equipment sneaker has been an imperative addition the the Adidas range from it’s birth to it’s reincarnation. The documentary film gives a timeline of the sneakers progression from the original green, black and white version, to the 2017 turbo red, black and white version. Emphasis on the crux of function over form and true to the ‘Everything that is essential, Nothing that is not’ motto, the Adidas Originals EQT is still as iconic as ever. Read more

Adidas Consortium x END. Clothing ZX 700 Boat & NMD Chukka

Adidas has collaborated with leading  Newcastle based retailer END. Clothing. The Mens clothing line has boomed  into an emporium , starting out as a small “Cool guy” store, and becoming a a highly influential brand. With a contemporary design aesthetic, an emphasis on attention to detail and quality materials, the collaborations success is evident in the 2 designs chosen. Saharan African terrain inspired the aesthetic behind the The ZX 700 Boat and NMD Chukka. The contrast between the beige shades in the ZX 700 Boat and the deep green of the NMD Chukka represent the different elements of the Saharan... Read more

adidas UltraBOOST Uncaged with Colour

The BOOST is back, bigger, bolder and better than ever. For the first time, adidas has introduced the shoe in colour, introducing a completely new aesthetic, with new colourways making their debut alongside the iconic white BOOST midsole on Triple Red, Black and White versions of the latest drop. How to get your hands on a pair: adidas UltraBOOST Uncaged with Colour will be available through the live raffle release mechanism starting at 09:30am at Shelflife Store in Cape Town and AREA3 in Johannesburg on Saturday the 16th of July 2016 for R2599. Limited stock! Read more

Release of YEEZY 750 Black

Kanye West and adidas Originals release the second style of the now iconic YEEZY BOOST 750 which was the first collaborative product launched earlier this year in February 2015. This YEEZY BOOST 750 comes in an all black premium suede version. ‘Kanye believes in the highest quality and applies this ethic to any of his adidas products. He has a strong vision for all aspects of the ‚adidas Originals by Kanye West’ collaboration. In Kanye we found a partner at the top of his field who understands the adidas brand heritage, possesses a like-minded insight to the future of culture,... Read more

New Documentary. Sole Searching in South America 2

Back in 2014, Gary Aspden received a tip off about a shop in Buenos Aires packed with dead stock adidas products. He put together a team of fellow adidas fanatics to travel to Buenos Aires including musician Ian Brown, notorious adidas collector Robert Brooks and adidas enthusiast Mike Chetcuti – whilst photographer Neil Bedford and film maker Greg Bond documented the trip. The objective was to find rare archive pieces for research purposes as well as vintage footwear to exhibit in the forthcoming SPEZIAL exhibition. The team returned this year to gift the 75-year-old store owner, Carlos Ruiz, his very... Read more

YEEZY BOOST 350 BLACK Launch

Following the unprecedented global anticipation of the YEEZY BOOST 350 released in a white colourway this past June, Kanye West and adidas Originals have announced the global drop of an all black version on 22 August 2015 – the third footwear model launched in the historic, vastly awaited partnership between West and adidas. The shoe will feature uppers composed of tonal Primeknit: a breakthrough material developed using adidas’ most advanced digital engineering techniques to fit like a second skin. Color-coordinated outsoles leverage adidas BOOST™’s highly responsive properties to offer an unparalleled level of comfort, performance, and style. Of course, the... Read more

adidas Originals Tubular Runner Primeknit Snake Pack

The adidas Originals Tubular has already made a mark in 2015 as an adidas lover’s solution to both performance and casual footwear, blending athletics and aesthetics to create a progressive silhouette with most advanced Primeknit technology. The Tubular Runner Primeknit Snake Pack is the silhouette at its best – Primeknit technology involving a digitally knitted entire upper in one piece, using fused yarn that fine tunes the exact amount of flexibility and support needed in every part of the shoe. Lightweight comfort, seamless design and less waste. The Snake Pack comes in two colourways – Black Carbon (black and grey... Read more

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