South African Instagramers to look out for: Fresh Kicks

This week we’re back in action , following a range of local brilliant Instagramers. This time we’re embracing Fresh Kicks, for those with an appreciation for the sneaker game.

First up we have Deji Dada

Deji is an editor of South African online magazine Our Friends, works in the marketing division of Awethu Project and is a freelance 35mm photograher as well as a self proclaimed lifestyle fiend!  With an ongoing relationship with sneakers, his interest in the culture peaked in 2014 “It was in 2014 that I got my first pair of Nike Free Run 2.0 SP’s from the NikeLab at Dover Street Market in New York. From there it’s been an up-hill battle of switching from brand-to-brand in attempts to balance three of my personal KPI’s; comfort, hype and aesthetics.”. Deji also spends time shooting sneakers with Hipkicks, continuing his appreciation for the culture.

“Sneaker culture has been around us and I don’t see it going anywhere anytime soon. I love that a simple glance at the sneakers a person is wearing can give you a brief insight of the kind of person a person is. I find this wondrous.”

deji dada

Check out his instagram here


Next up is Gambino

Gambino is business man, lover and father with an appreciation for sneakers. “Firstly, I am not a sneaker head, I just believe that the right pair completes my daily look. So I don’t go crazy on every sneaker drop.” . His initial interest was founded through family, mainly his older brother, “We (family) found out about a Nike factory in Midrand back in the early 2000s and that’s where we got most of our sneakers from. I was still young back then, so I didn’t  know they were heat, to me they were just sneakers.But, I wish I had the technology to document all the stuff. This is before Instagram, Facebook and even camera phones so I couldn’t archive all the stuff we came across.” Luckily the point we’re at technologically allows him to capture his finds and share it with the rest of us now!

“The culture has grown over time and that’s a good thing, the sneakers are more accessible now, even girls get to play the game. And thanks to online shopping everything is within reach. The only sad part is that people buy sneakers to fit in, having the latest kicks like your Airmax 95s, Yeezy’s and/or Gucci’s won’t make you stylish. Believe in yourself.”


Take a look at his page here


Now we have Johan De Jager

Johan is a photographer for various sneaker brands and independent stores, born and raised in Pretoria. Working in Run-A-Way Sport, a store that specialised in sports footwear, 6 years ago initiated his love for sneakers and it’s been ongoing ever since. “Once I started working part-time in Braamfontein, it was hard not to start noticing the kicks walking the streets” and soon after Johan started documenting his finds with his photography and started Hipkicks. “Hipkicks is the very obvious combination of my love for sneakers and photography. What sets me aside from most similar brands is that I do it out of absolute passion. I have been building the Hipkicks-brand for the past 3 years, and still going strong.”. With no reason to stop, we can enjoy Johan’s sneaker representations on and on!

“The sneaker culture has been growing rapidly, especially in RSA. People from all over the country are starting to grow appreciation for sneakers and their stories. It is all very exciting to me. This is not just a trend that will fade, but rather a lifestyle that I will never grow bored of.”


Take a look at his page here!



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