fresh kicks

South African Instagramers to look out for: Fresh Kicks

This week we’re back in action , following a range of local brilliant Instagramers. This time we’re embracing Fresh Kicks, for those with an appreciation for the sneaker game.

First up we have Deji Dada

Deji is an editor of South African online magazine Our Friends, works in the marketing division of Awethu Project and is a freelance 35mm photograher as well as a self proclaimed lifestyle fiend!  With an ongoing relationship with sneakers, his interest in the culture peaked in 2014 “It was in 2014 that I got my first pair of Nike Free Run 2.0 SP’s from the NikeLab at Dover Street Market in New York. From there it’s been an up-hill battle of switching from brand-to-brand in attempts to balance three of my personal KPI’s; comfort, hype and aesthetics.”. Deji also spends time shooting sneakers with Hipkicks, continuing his appreciation for the culture.

“Sneaker culture has been around us and I don’t see it going anywhere anytime soon. I love that a simple glance at the sneakers a person is wearing can give you a brief insight of the kind of person a person is. I find this wondrous.”

deji dada

Check out his instagram here

 

Next up is Gambino

Gambino is business man, lover and father with an appreciation for sneakers. “Firstly, I am not a sneaker head, I just believe that the right pair completes my daily look. So I don’t go crazy on every sneaker drop.” . His initial interest was founded through family, mainly his older brother, “We (family) found out about a Nike factory in Midrand back in the early 2000s and that’s where we got most of our sneakers from. I was still young back then, so I didn’t  know they were heat, to me they were just sneakers.But, I wish I had the technology to document all the stuff. This is before Instagram, Facebook and even camera phones so I couldn’t archive all the stuff we came across.” Luckily the point we’re at technologically allows him to capture his finds and share it with the rest of us now!

“The culture has grown over time and that’s a good thing, the sneakers are more accessible now, even girls get to play the game. And thanks to online shopping everything is within reach. The only sad part is that people buy sneakers to fit in, having the latest kicks like your Airmax 95s, Yeezy’s and/or Gucci’s won’t make you stylish. Believe in yourself.”

shecallsmebape1

Take a look at his page here

 

Now we have Johan De Jager

Johan is a photographer for various sneaker brands and independent stores, born and raised in Pretoria. Working in Run-A-Way Sport, a store that specialised in sports footwear, 6 years ago initiated his love for sneakers and it’s been ongoing ever since. “Once I started working part-time in Braamfontein, it was hard not to start noticing the kicks walking the streets” and soon after Johan started documenting his finds with his photography and started Hipkicks. “Hipkicks is the very obvious combination of my love for sneakers and photography. What sets me aside from most similar brands is that I do it out of absolute passion. I have been building the Hipkicks-brand for the past 3 years, and still going strong.”. With no reason to stop, we can enjoy Johan’s sneaker representations on and on!

“The sneaker culture has been growing rapidly, especially in RSA. People from all over the country are starting to grow appreciation for sneakers and their stories. It is all very exciting to me. This is not just a trend that will fade, but rather a lifestyle that I will never grow bored of.”

johan

Take a look at his page here!

 

 

Tags: , ,

Share this

No Comments

Latest Blog Posts

Featured Posts

Blog
Screen Shot 2017-02-15 at 2.10.53 PM

‘We Run the Streets’ South African Edition by Paul Ward.

Paul Ward and Puma have been partnering on content creation for the last few years... Read more

Blog
Screen Shot 2017-02-15 at 1.52.41 PM copy

New Music Video. Little Dragon – High.

We-are-awesome favourite, Little Dragon, is back with new music, their first release since 2014 and... Read more

Blog
14.64

Good Good Good x Jana Hamman. Valentines Day.

Good Good Good have released two Valentine’s Day inspired T-Shirts in collaboration with artist Jana... Read more

Blog
adele-main-759

All the Winners from The Grammy’s and Frank Ocean’s Letter…

Once again it was a controversial Grammy Awards ceremony with many complaints on who should... Read more

Blog
2017-02-03-PHOTO-00000149

New Track. Moozlie – Ride Or Die Ft. Yung Swiss.

Moozlie just dropped a new track to get your weekend underway, “Ride Or Die” featuring... Read more

Featured Film

Film
Screen Shot 2017-01-27 at 10.58.43 AM

friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10
powerandglory1

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10
m and j

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10
IMG_1339

Cornuti Stella e Luna

South Africa

4 9/10
wolfpack-1

The Wolfpack

21 4th Avenue Parkhurst

5 9/10
IMG_1842

BaoHaus

238 E 14th St (2nd Ave)