PUMA x Daily Paper

Two of our favourite brands, both international with some local flavour, have hooked up for the first time for a pretty damn special collaboration. Footwear massive PUMA linked with Berlin-based, Africa-inspired streetwear brand Daily Paper, pulling on DP’s bold graphics and classic tailoring and PUMA’s colour sensibilities and silhouettes.

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The collection, executed in this lookbook by COPI, sought inspiration from Masaai cricketers – clean cutlines, colorblocking, and patterned trims that reflect the Masaai people and their history on the pitch.

The first drop of the Puma x Daily Paper collection will be exclusively available on February 20th through Daily Paper’s webshop followed by Daily Paper’s Flagship store and selected retailers on February 24th.

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