Fresh on your web browser is the debut lookbook from brand new South African label, ‘OH OK’, pronounced ‘Oh, okay’. The brand has a simple aesthetic but even in it’s early days it has partnered and worked with conscious individuals to give it great depth.
‘All clothing was made in Cape Town and the lookbook was shot at friends and couples’ homes, juxtaposed with images we took around Cape Town and a few from a recent trip to New York. Our debut collection focuses on our signature pieces and cuts for t-shirts, denim jackets and hoodies in variations of black, white and orange. The collection also includes our signature belt – made from canvas with OH OK engraved on the buckle. The colour orange is a focal point in the lookbook.’
This coming Thursday evening there will be a launch and pop-up shop at Joe Soap Laundromat in town followed by the premiere screening of the lookbook video at the Labia Theatre, South Africa’s oldest independent cinema.
‘OH OK’ have promised more releases later in the year which makes us super excited!
Photography by Martin Magner
Concept and direction by OH OK
Friends in clothing are Omri, Hana, Thato, Tshepo, Hannah, Daniel, Michael,
Athena, Alexander and Tiffany.
Thank you to every one for opening your homes.
All clothing made in Cape Town, South Africa by OH OK
All clothing available here.