It’s collaboration time! Whereas we’re used to seeing similar brands team up, newbie menswear label GOOD GOOD GOOD does things a little different, seeking out partnership that aren’t always with makers of clothes. The label is the latest local addition and perfect solution to menswear desirables – the minds behind me.plus.one has introduced a new collection of minimal staples that look and feel good and lost long because they’re done well. We saw them link with audio-visual collective Quit Safari last month for a collab tee , and they’ve followed up this week with an unusual partner in crime – Max Bagels, our almost-favourite bagel spot on Bree (and Long) Street – for another tee.
They’re on sale tonight at First Thursday in all sizes, but in limited supply. You’ve been warned.