LondonStreet Clothing is a street wear brand by Kabelo Bale, Sabelo Sithole and Mandla Nyoni, the three young designers have based their first collection on a minimalist approach.
‘We just dropped collection called “DOOMED YOUTH” it is a result of an observation. Through this observation we noticed that the youth lacks individuality and self-acceptance. They tend to do things that will enable them to “fit in” or be accepted by the “society”. It’s time the youth snaps out of “what they going to say” syndrome and begin to do what they really want to do and unlock their potential.’
The local street industry is growing at a rapid rate in South Africa, it’s great to see so many young people creating their own brands and making it a successful business.