H&M Opens Sports Store In Sandton City

H&M have come in strong with their low cost fashion that South Africans have embraced very quickly, now they are here with their sports store to meet the needs of the active South Africa.

The one-of-a-kind-store presents the full H&M Sports Collection for men and women. Hailed for

quality at an affordable price in a sustainable way, H&M Sports offers functional pieces in vivid

colours that look as good on the street as they do in the gym. New technical fabrics that feel like

cotton offer both performance and comfort, stretching the limits of active wear style.

Women can look forward to loose and body-fitted tanks in pink or blurred black and white

graphic prints. Fitness tights strut in bold zig-zag stripes and in all-over prints with shape-defining

waists. Made from quick dry functional fabrics, they are trimmed with reflective patches and

specialized sports detailing.

For men, training gets a new attitude with quick dry t-shirts and performance tights in black, grey and

blue melange or nature-inspired all-over prints. Long-sleeved training tops are quick-drying and

breathable, whilst technical training shorts have a cotton-like feel for comfort. Seamless and

featherlight running T-shirts, a zip-up jacket and a gilet are all equipped with technical layers for when

the weather cools.

According to Pär Darj, Country Manager for H&M South Africa, “There is a great demand from South

Africans for comfortable sportswear that looks good and is made of great quality fabrics. This is the

perfect opportunity for H&M Sport to provide customers with fashionable and easy to wear apparel.”

The store is situated in shop U45 on the upper-level of Sandton City shopping centre and will open it’s

doors at 09h00 on Friday 29 January 2016.

Share this

No Comments

Latest Blog Posts

Featured Posts

Blog

Reclaiming Cape Town Through Golf.

The story of Imraan Christian and his friends using golf as a connector, a channel... Read more

Blog

Simon and Mary Look Book ‘High Noon’

Simon & Mary have announced the arrival of their AW17 range, High Noon, a range... Read more

Blog

HENRIETTE BOTHA by Churche

Churche, aka Adi Koen and Angie Durrant, have teamed up again to shoot more interesting,... Read more

Blog

New Track. Push Push – Cold Hands.

Push Push, aka Nicci Bruce, the rapper that’s always causing a stir, creating a storm,... Read more

Blog

#HelpHoutBaySkate

Eyethu Skate Park Crew need your help to create the first-ever community driven, designed and... Read more

Featured Film

Film

friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10

BaoHaus

238 E 14th St (2nd Ave)