GOOD GOOD GOOD Broken Hearts Club Lookbook

Local purveyors of the finest men’s basic in town, GOOD GOOD GOOD, last month released a ‘Broken Hearts Club’ T-Shirt capsule, in the spirit of Valentines Day. Created in collaboration with South African artist Jana Hamman, the two-piece collection features modern day love inspired illustrations, which represent the pleasures and heartbreaks associated with dating in the 21st century – we’re talking low expectation and sexting with emojis. The pieces are so nice that they’ve kept the collection on their shelves, because let’s be honest; every day is a good day to get your heart broken and dull the pain with dating apps and champagne.

Carl David Jones transformed the two tees in a magical, illustrated lookbook, shot entirely on 35mm. Check it out below and get your hands on the collection exclusively available from the Good Good Good online store at goodgoodgood.co.za.

2

3

4

5

6

7

8

Photographer: Carl David Jones
Art Direction: Jana Hamman & Daniel Sher
Models: Kimberley Davidson and Inge Somdyala
Hair and Makeup: Wanida Keeping

Tags: ,

Share this

No Comments

Latest Blog Posts

Featured Posts

Blog

Dickies link up with Habitat for Humanity

Dickies collaborated with NGO Habitat for Humanity to bring their seasonal campaign of #BuildThisCity to... Read more

Blog

TYLER AND CONVERSE PARTNER TO BRING A NEW FLAVOUR TO THE CONVERSE ONE STAR

Tyler, the Creator joins forces with Converse to bring his dynamic, unparalleled sense of imagination,... Read more

Blog

New Music Video: RIKY RICK x FRANK CASINO – FAMILY

Riky Rick and Frank Casino just dropped the much anticipated Adriaan Louw video for ‘Family’,... Read more

Blog

Hygge by Arehone Malovhele

Hygge is a clothing brand inspired by obstacles, challenges and societal struggles that Arehone Malovhele... Read more

Blog

“Geology SS17” by Thebe Magugu

Thebe Magugu’s latest collection, Geology SS17, was inspired by the idea of escapism. Here in... Read more

Featured Film

Film

friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10

BaoHaus

238 E 14th St (2nd Ave)