GOOD GOOD GOOD Broken Hearts Club Lookbook

Local purveyors of the finest men’s basic in town, GOOD GOOD GOOD, last month released a ‘Broken Hearts Club’ T-Shirt capsule, in the spirit of Valentines Day. Created in collaboration with South African artist Jana Hamman, the two-piece collection features modern day love inspired illustrations, which represent the pleasures and heartbreaks associated with dating in the 21st century – we’re talking low expectation and sexting with emojis. The pieces are so nice that they’ve kept the collection on their shelves, because let’s be honest; every day is a good day to get your heart broken and dull the pain with dating apps and champagne.

Carl David Jones transformed the two tees in a magical, illustrated lookbook, shot entirely on 35mm. Check it out below and get your hands on the collection exclusively available from the Good Good Good online store at goodgoodgood.co.za.

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Photographer: Carl David Jones
Art Direction: Jana Hamman & Daniel Sher
Models: Kimberley Davidson and Inge Somdyala
Hair and Makeup: Wanida Keeping

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