GOOD GOOD GOOD Broken Hearts Club Lookbook

Local purveyors of the finest men’s basic in town, GOOD GOOD GOOD, last month released a ‘Broken Hearts Club’ T-Shirt capsule, in the spirit of Valentines Day. Created in collaboration with South African artist Jana Hamman, the two-piece collection features modern day love inspired illustrations, which represent the pleasures and heartbreaks associated with dating in the 21st century – we’re talking low expectation and sexting with emojis. The pieces are so nice that they’ve kept the collection on their shelves, because let’s be honest; every day is a good day to get your heart broken and dull the pain with dating apps and champagne.

Carl David Jones transformed the two tees in a magical, illustrated lookbook, shot entirely on 35mm. Check it out below and get your hands on the collection exclusively available from the Good Good Good online store at goodgoodgood.co.za.

2

3

4

5

6

7

8

Photographer: Carl David Jones
Art Direction: Jana Hamman & Daniel Sher
Models: Kimberley Davidson and Inge Somdyala
Hair and Makeup: Wanida Keeping

Tags: ,

Share this

No Comments

Latest Blog Posts

Featured Posts

Blog

DIPSTREET AESTHETICS

Dipstreet have created an incredible look book for their first ever capsule collection. The look... Read more

Blog

Japan Drift Matsuri by Deon van Zyl

Deon van Zyl has been a part of creating some of the best visual content... Read more

Blog

PUMA x JEFF STAPLE – THE PUMA NTRVAL SS ’17 COLLECTION.

PUMA have teamed up with world renowned New York City streetwear stalwart Staple Design to... Read more

Blog

New Track. Sho Madjozi and PS DJz – Dumi HiPhone.

One of our new favourites, and soon to be yours if not already, Sho Madjozi... Read more

Blog

2017 Calendar by Babez

Babez needs little introduction, she has been lighting up the streets of Cape Town and... Read more

Featured Film

Film

friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10

BaoHaus

238 E 14th St (2nd Ave)