FOREVER CHUCK: EXPRESS YOURSELF IN YOUR CHUCKS

Continuing the Forever Chuck momentum, Converse invites Chuck fans to express themselves with Chuck.
 
This season, Converse continues to drive energy from the “Forever Chuck” global initiative, paying homage to the youth that drive culture forward and stands with Chucks. Deeply rooted in youth culture, the Chuck Taylor All Star has been and will continue to be, an ever-lasting symbol – never a trend. Continuing the narrative, today, Converse debuts “In My Chucks” as a continuation of the “Forever Chuck” narrative.

As part of this initiative, Converse partnered with several creators to give a glimpse of what they do in their Chucks. Created by the agency partner AKQA, “In My Chucks” is an open invitation from the youth to the youth, from Mexico to South Africa, by telling compelling stories of real people who are driving the spirit of youth by simply being themselves. The people chosen all share Converse’s brand values and span a range of genres, appeal and authenticity and are collaborators who will focus on communicating compelling stories.
 
The campaign expands upon the spirit of the “Forever Chuck” message by bringing together bold individuals who pushes their respective scenes forward.
 
Converse will announce 7 individuals, in 7 mobile format videos, who invite fans to create their own post of what they do in their Chucks.

The digital platform to create individuals’ posts is officially launched, as of today.  For more information visit www.inmychucks.com.
 
Forever Chuck Summer Cast:

Lee Mokobe, ACCEPT IN MY CHUCKS

Maria UysENLIGHT IN MY CHUCKS

Patty Monroe, RHYME IN MY CHUCKS

Brian Mokochane, CREATE IN MY CHUCKS

Gess8TRAVEL IN MY CHUCKS

Aya UedaCLICK IN MY CHUCKS

Leticia RamosSHINE IN MY CHUCK

Share this

No Comments

Latest Blog Posts

Featured Posts

Blog

LEX LAFOY AHEAD OF THE HIVE

Voted one of GQ SA’s hottest female rappers, Durban-born artist Lex LaFoy debuts her first... Read more

Blog

Visa Street Food Festival Joburg

Joburg has a diverse food offering, it’s one of the reasons that it is such... Read more

Blog

Guide to Visa Street Food Festival 2017 JHB

It is finally Joburg’s turn for the Visa Street Food Festival, we have seen all... Read more

Blog

Visa Street Food Festival 2017 CPT

Visa Street Food Festival kicked off with a bang in Cape Town with the Food... Read more

Blog

Our Guide to Visa Street Food Festival: Cape Town 2-3 September 2017

It’s finally the week of the event we have all been waiting for, the Visa... Read more

Featured Film

Film

friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10

BaoHaus

238 E 14th St (2nd Ave)