The quintessential Adidas Equipment range has been of relevance from it’s start. With a set focus on the essentials in a sneaker other than fashion crazes of the era , the EQT has been a boundlessly efficient sneaker. Comfort, protection, performance and truth are what make the sneaker exemplary. The neon infused Turbo red addition to the EQT made it emerge into the 2000’s with a bang! sporting quality materials as well as going by the importance of “Everything that is essential, nothing that is not” notion
The 90’s saw the birth of the EQT range and the births of Born Frees in South Africa, and the collaboration of the two seemed quite canny. These Born Frees are paving their way in creative industries and modifying the creative culture by considering their pasts and adapting their ideas to the future. The EQT ‘Our Future is Now’ visual series featuring the Born Free Originals was shot in Johannesburg by Imraan Christian.
“Together we uncover everything that is essential in their lives, nothing that is not.”