The new adidas Blue COllection is about to hit stores, here is a little sneak peak of some of the new items on offer. Nice and casual without losing that classic Blue Range touch of prestige.
Tag Archives: Adidas
adidas South Africa in Maputo, Mozambique 2011.
In August 2011 the adidas South Africa skateboard team went on a road trip to Maputo, Mozambique. Adriaan Louw and Sam Clark made this great short film, introducing Pieter Retief, Jansen van Staden and Khulu Dlamini. Song: Holiday Murray, Be a Bird.
Converse Block Party Truck in South Africa.
Converse have literally come to the mobile-installation-party with their Black Party Truck that they have just launched. Both the adibus and the Puma mobile ‘container’ store were great successes but now it’s the Converse Block Party Truck’s time to shine. The boys from Thingking have done a great job on this project, for more of [...]
STR CRD 2011. Video Exclusive.
If you are still in the dark as to what exactly STR.CRD is, look no further, it’s an annual sneaker and streetwear festival that incorporates the subcultures that drive streetwear. This year it was held in the Maboneng Prescinct in Johannesburg and featured performances from Theophilus London, Desmond and The Tutus, Haezer and many more. [...]
PUMA unveils the PUMA x UNDFTD collection at STR.CRD 2011.
‘PUMA will unveil the PUMA x UNDFTD Collection at this year’s Street Cred (STR.CRD) festival on 24 September 2011, the only street culture showcase event in Africa. STR.CRD celebrates urban culture and youth interests, with a special heritage slant, as it is to be held over the Heritage weekend in the Maboneng Precinct (20 Kruger [...]
The Making of: Q1/Q2 2011 Ransom x adidas Window. a store.
a store recently put together a store window for the Q1/Q2 Ransom x adidas range, We-are-awesome did a little ‘making of’ video to show you exactly how the a store team put everything together. The window came out great, hope you enjoy the video. Thanks to Desmond and The Tutus for the soundtrack.
I art SA. Party.
A Word of Art along with adidas are throing a nice little party at the Woodstock Industrial Centre this Saturday as part of the I art SA campaign. For more information visit here.
Ransom by adidas. Valley Low.
The new Ransom Valley Low’s by adidas are amazing. That is really all you can say. Go get yourself a pair.
Facehunter. adidas. a store. we-are-awesome: Video.
For the first time in Africa, internationally renowned fashion blogger, author and street style photographer, Yvan Rodic made an appearance in Cape Town, hosted by adidas, a store and we-are-awesome at Studio One. Here is a little video documenting the night, thanks to everyone who came out and enjoyed the evening. We look forward to [...]
I Art SA.
A Word Of Art and adidas have joint forces to bring you a very cool concept, I Art SA, a collection of murals in South African communities. Very nice work. For more information on the project and costant updates visit the I Art SA site.






