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IGNITE Limitless Core X PUMA

Following the success of the PUMA IGNITE Limitless street running sneaker range collaboration with The Weeknd, the third addition is the IGNITE Limitless Core. The emphasis of this sneaker being for people out and about in the streets making their hustle remains as a foundation behind the importance of the sneaker. The design is influenced by streetwear and combines style and exceptional performance. Contrasting textiles add the the aesthetic appeal of the sneaker and make it bold yet sleek. Get yours in either  Red, Olive, Grey and Black from PUMA Stores and Sportscene for R2299 from 15 February  2017 Read more
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Born Free Originals X Adidas Originals EQT 2017

The quintessential Adidas Equipment range has been of relevance from it’s start. With a set focus on the essentials in a sneaker other than fashion crazes of the era , the EQT has been a boundlessly efficient sneaker. Comfort, protection, performance and truth are what make the sneaker exemplary. The neon infused Turbo red addition to the EQT made it emerge into the 2000’s with a bang! sporting quality materials as well as going by the importance of “Everything that is essential, nothing that is not” notion The 90’s saw the birth of the EQT range and the births of Born... Read more
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friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus Oosthuizen teamed up to bring an exquisite audio/visual experience with the lovely Alice Phoebe Lou and her track, Fynbos. Turn this one all the way up, put the settings on full screen and just enjoy on this wet Friday. Read more
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Thor Rixon Releases ‘Songs From the Bath’ Digitally

Plebs, your day has come. After what seems like years of waiting, Thor Rixon announced the vinyl-only release of his second album in December; Songs From the Bath, an offering that promised to be full of ‘lush and extravagant arrays of sounds, textures and abstract thought’ – and lived up to it. Featuring the likes of Alice Phoebe Lou, Hlasko, Itai Hakim, Olmo, mungo and more, the seven-track experience is a surprise in every song – a little bit haunting, a litle bit exciting, and plenty of neo–psychedlic electronica. Today Thor released the full album digitally! You can finally hear... Read more

Christian Tiger School to Play Sonar Barcelona

Big news! By now virtual veterans of the game, Christian Tiger School have once again outdone themselves by getting booked for another top class international show – we’re talking big guns. Sónar Festival is going down in June this year; an event known as the ‘electronic crown jewel’ of Barcelona, with n experience that sets the standard for festivals internationally. Luc and Sebastiano have pretty much played every large scale local festival possible, as well as appearing at SXSW, both taking part in their own at right in Red Bull Music Academy, as well as signing to the iconic New... Read more
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New Trailer | ‘Abstract: The Art of Design’

Trust Netflix to pull out the stops. The online network has, over the past few years, established itself as the leader in television from not only a service perspective, but one of content as well. Most recently, Netflix unveiled the official trailer for its upcoming original documentary series entitled Abstract: The Art of Design. However, its not just another design doccie profiling the prolific. Don’t misunderstand me – there’s plenty of prolific to go around – the world’s most iconic artists, designers, photographers, and architects make a feature, including the likes of Tinker Hatfield, Bjarke Ingels, Es Devlin, Ilse Crawford... Read more

WIN TICKETS to See Alice Phoebe Lou Live in South Africa [JHB + CT]

Big news! Our proudest export Alice Phoebe Lou is headed to South Africa for a short series of shows next month. The tiny musician grew up in Noordhoek and began to develop her sound in Cape Town until she up and left for Berlin several years ago, where she bloomed into a fully-fledged street musician with a particularly Alice blend of bluesy storytelling facilitated by the most magnificent, rawly expressive voice. Her talent has seen her on the screens of TEDx Berlin, releasing a new album, Orbit last year in Europe, tour all over the world, and most recently receive... Read more
shooting crushes Nicholas Rawhani

Shooting Crushes X Nicholas Rawhani

The Uncultured club , with members Anthony Bila, Chisanga Mubanga and Nicholas Rawhani intend to supersede the usual and use their various talents to do so. Nicholas Rawhani conceptualized the idea of Shooting Crushes from his own continuous thoughts about crushes, and used photography as his medium. A crush: infatuation at its peak, power play, an enchanting ride. Nicholas Rawhani’s debunked the usual approach regarding crushes, and turned the sequence of having a crush into art. “Hey, I have a crush on you – let’s make art together.” From that, Rawhani’s lovely crush Sindi-Leigh McBride participated in the series of photographs... Read more

Maylee Launches Online

Late in 2016 we introduced you to Maylee, the debut womenswear collection of Melissa Kieser. According to Kieser, the brand and this collection in particular plays on the idea of mixing highs and lows – simple classic fits with high end fabrics, also focusing on refined silhouettes with contrasting relaxed cottons and twills. Since its introduction, the brand’s been operating out of its exclusive showroom on Sir Lowry Road, but this month it’s stepped up to launch the full debut collection on it’s online store for countrywide shipping. Now there’s no excuse not to empty that bank account before payday.... Read more
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New Track. MISSU x Tré Flips x Red Robyn – Colours

Remember MISSU? Fresh out of Durban, the production moniker of Sean Ross most recently delivered us ‘Sunday’, a tasty track featuring Durban-born, Cape Town-bred rapper Jonn. Yesterday he slipped out another number via his Soundcloud, once agains recruiting some 031 talent into the mix. Jonty Hurd’s Tré Flips makes an appearance on the track alongside Red Robyn. It’s easy, slow, and tight, just like we like ’em. Follow MISSU here. Read more

Latest Blog Posts

Featured Posts

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‘We Run the Streets’ South African Edition by Paul Ward.

Paul Ward and Puma have been partnering on content creation for the last few years... Read more

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New Music Video. Little Dragon – High.

We-are-awesome favourite, Little Dragon, is back with new music, their first release since 2014 and... Read more


Good Good Good x Jana Hamman. Valentines Day.

Good Good Good have released two Valentine’s Day inspired T-Shirts in collaboration with artist Jana... Read more


All the Winners from The Grammy’s and Frank Ocean’s Letter…

Once again it was a controversial Grammy Awards ceremony with many complaints on who should... Read more


New Track. Moozlie – Ride Or Die Ft. Yung Swiss.

Moozlie just dropped a new track to get your weekend underway, “Ride Or Die” featuring... Read more

Featured Film

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friendsofmine | Alice Phoebe Lou – Fynbos

Shot a year ago in the beautiful forests of Natures Valley, Adriaan Louw and Gerdus... Read more

Top 5 places

1 9/10

The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

2 9/10
m and j

Mungo and Jemima | Cape Town

108 Long Street, Cape Town

3 9/10

Cornuti Stella e Luna

South Africa

4 9/10

The Wolfpack

21 4th Avenue Parkhurst

5 9/10


238 E 14th St (2nd Ave)