American Apparel Maternity Campaign

American Apparel teamed up with photographer Ryan Marshall and his wife to bring you this very intimate maternity line. I think it’s great how personal and real the process of this campaign is. It deconstructs ideologies of the past and allows for natural processes, such as pregnancy, to be seen in a more attractive light.

Week 17

Week 19

Week 20

Week 24

Week 26

Week 29

Week 37

Week 40

[via Amusing Planet]

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2 Comments

  1. dad
    Posted July 31, 2009 at 10:26 | Permalink

    you turn your mom into a monster. she gets acne. she gets piles. she gets FAT. she’s even moodier than usual. then you pop out and it costs me, your old man, a fucking arm and a leg. your ma gets the baby blues and turns mental. she refuses to go back to work. you’re in and out of the hospital every other week. mom’s tits forfeit form for function and even kegel exercises won’t shrink her vagina from the wizard’s sleeve that YOU turned it into. daddy can’t go out on weekends anymore. the only restaurant he can go to is Deer Park Cafe. all the young girls don’t look at him like they used to. you made him age. you turned him old. he had his whole life in front of him and you stole it. you’re just lucky that nobody sells wire coat-hangers anymore.

  2. Toyah
    Posted August 3, 2009 at 16:29 | Permalink

    sho *dad… talk about a morbid veiw on new born babies…

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