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YOH! Sex Education 2

YOH’s back at their favourite haunt this month, Harrington Street’s The Assembly. After the success of last year’s highly informative Sex Education party, they’re back with the next instalment, featuring experts in the field Gateway Drugs, Thor Rixon, Death Panthers, Angel-Ho, Die Dough and of course, Lady Skollie. What’s more, YOH will dropping their BIG announcement at midnight – which international act they’re bringing down in the near future. The Dreamers (2003) kicks off at 20:00, and as usual there’ll be free Sex Education kits/gift bags for the first 30 people through the door + free entrance for the first 50... Read more

Air Max Day Party in Photos

Last night was the Air Max Day party at #25PSI, it showcased both the evolution of Air Max and simultaneously the evolution of Kwaito. A constantly changing stage exhibiting the Air Max 1, Air Max 90, Air Max 95, Air Max Zero and Air Max 2015 also saw the likes of Mdu, Alaska, Bricks, Thebe, Riky Rick, Okmalumkoolkat and a surprise cameo from Cassper Nyovest. Air Max themed ice cream and a well run bar were the finishing touches on a great night of street wear and South African music culture. Read more

New Track. Rihanna – ‘Bitch Better Have My Money’.

Here’s something for your weekend, and your boss. Rihanna’s back with a banger, after offering up a couple of toned-down single ove rthe past few months. It’s due to be released on the follow-up to 2012’s Unapologetic. The new album’s rumoured as being executive produced by Kanye West and includes the previously released single ‘FourFiveSeconds’ and ‘American Oxygen’. She’s back! Read more
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New Music Video. Run the Jewels – Close Your Eyes (and Count to Fuck) ft. Zack De La Rocha

Featuring Rage Against The Machine’s Zack de la Rocha, Killer Mike and El-P’s track ‘Close Your Eyes (and Count to Fuck)’ from last year’s massive Run The Jewels 2 now has visuals, and their powerful to say the least. As the relationship between the US police force and the black urban community has come under increased scrutiny over the past two year, reflecting a global dialogue, Run the Jewels’ renowned stance on police violence and racism has become increasingly pronounced and provided a articulation for the frustration of the masses. The video stars Shea Whigham (Boardwalk Empire, Wolf of Wall... Read more

The Nike Air Max Zero Launch Today…

Nike, in collaboration with Shelflife, launched the Air Max Zero today in both Braamfontein at #25PSI and at Shelflife in Cape Town. #25PSI had sneakerheads queuing from 6am for the highly anticipate Hatfield design from 29 years ago. Here are some images from earlier today, don’t forget to come to #25PSI this evening for the Air Max Day Party… Read more
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Diamond Thug Perform ‘Off My Mind’ at Popsicle Studios.

Popsicle Studios is fast becoming the go-to spot for local musicians spanning every genre to slot in a recording stint at he still young recording and production studio. Diamond Thug have hit off 2015 strong, playing Sowing the Seeds with Paolo Nuthini and Portugal. The Man this past weekend and recently dropping a great new track and video. They recently performed ‘Off My Mind’ at Popsicle Studio, the first of several live tracks to come out of the session: Read more

New Footwear. Nike Air Max Zero. Closer Look.

It’s Air Max Day and naturally a good day to release a new Air Max, but this year Nike have outdone themselves, they have released the first ever design of the Air Max. Twenty-nine years ago Tinker Hatfield designed a shoe that wasn’t ready to be made, well not until now, and quite appropriately it is titled the ‘Air Max Zero’, aka ‘The One Before The One.’ “There was no brief or research, just a single revelation. I thought, ‘Why couldn’t we design an exciting new running shoe that reveals to the world what Nike Air really is?’” — Tinker... Read more
The Cult of Maybe LOGO

The Cult of Maybe Launch.

And it’s finally here! We’ve been teased with hints of ideas of what’s coming next from the lady behind the brand, Angela Weickl (Sideshow). The Cult of Maybe is officially launching as an umbrella agency for Weickl – no idea will be left unexplored, no opportunity will be squandered. Functioning as the home for all projects and undertakings within the realm of underground electronic music in South Africa, the Cult of Maybe aims to expose our culture to the unaware within our borders and beyond. Commencing from the official launch date of 28 March 2015, The Cult of Maybe will... Read more
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OATH Womenswear AW 2015

Right after launching their sleep-inspired menswear looklook for the season, OATH has topped their own game, revealing a fiercely androgynous autumn ‘travel’ collection for the discerning woman. The collection’s muted pallet is contrasted with some exciting textures and bold patterning, not to mention exaggerated silhouettes and daring cuts. See the rest of the lookbook here. Read more

McDonald’s Big Mac Apparel.

Leave it to the Swedes to come up with burger wallpaper. McDonald’s has announced the release of a range of Big Mac apparel, and they’re not kidding. Available as sleepwear, outerwear, footwear, petwear, bedding as wallpaper, you can now live your wildest fantasy – sleeping in burger-print, staring at burgers, cuddling your burger-covered pug. Get your orders in here. The rest of the internet can go home now. This wins. Read more

Latest Blog Posts

Featured Posts


Air Max Day Party in Photos

Last night was the Air Max Day party at #25PSI, it showcased both the evolution... Read more


New Footwear. Nike Air Max Zero. Closer Look.

It’s Air Max Day and naturally a good day to release a new Air Max,... Read more


Our Favourite Air Max’s From Live HFK Session. #25PSI.

Last night was the first ever live Hunting For Kicks, Mkay Frash hosted Okmalumkoolkat, Urban... Read more


What’s Happening At Nike’s #25PSI.

As you may have noticed there has been a bunch of Air Max related events... Read more

Shades of Cool_Peter_Patrick_Katja

Shades of Cool by Katja Marr

Cape Town’s IT boy and co-founder of YOH was shot by Katja Marr in this... Read more

Featured Film

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Vans x RVCA Rolling Retro 2015.

Rolling Retro the ‘…biggest retro style surf event in the world’ took place a few... Read more

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The Power and The Glory

13b Kloof Nek Road, Tamboerskloof

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Mungo and Jemima | Cape Town

108 Long Street, Cape Town

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Cornuti Stella e Luna

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The Wolfpack

21 4th Avenue Parkhurst

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238 E 14th St (2nd Ave)