PUMA unveils their second drop of apparel and footwear with Amsterdam based design collective, Daily Paper. Rich in heritage and playful in nature, the collection reflects the African heritage of the Daily Paper founders, drawing inspiration specifically from the Maasai cricketers of East Africa.
The collection includes styles from PUMA archives, which have been reinvented with clean cut lines, colourblocking and patterned trims inspired by the Masaai.
Characterised by it’s speckled overlay that includes pops of orange and mint green, the second drop will be available at PUMA SELECT stores and selected retailers from tomorrow.
A renowned classic, the PUMA Match, is a key style that has been interpreted by Daily Paper in three renditions: one decked in Velcro straps, another in classic form with an all-over paint splatter effect and the third with a colourful translucent sole, each equipped with premium leathers and bold branding. Other footwear in the collection includes the PUMA Court Platform.
Apparel includes a selection of sweats, polos, shorts and a parka jacket.